How to link PDF and PS properly for best indexing

by Leon Meier   Last Updated September 28, 2017 16:04 PM

There are several ways of linking the PDF and PS versions of the same document (say, a research paper) on a web page:

  1. "Title [PS]", usually coded as <a href="filename.pdf">Title</a> <span style="font-size:smaller">[<a href="">PS</a>]</span>

  2. "Title [PDF]", usually coded as <a href="">Title</a> <span style="font-size:smaller">[<a href="filename.pdf">PDF</a>]</span>

  3. "Title [PDF] [PS]", usually coded as Title <span style="font-size:smaller">[<a href="filename.pdf">PDF</a>] <a href="">PS</a>]</span>

  4. "Title [PDF] [PS]", usually coded as <a href="filename.pdf">Title</pdf> <span style="font-size:smaller">[<a href="filename.pdf">PDF</a>] <a href="">PS</a>]</span>

  5. "Title [PDF] [PS]", usually coded as <a href="">Title</pdf> <span style="font-size:smaller">[<a href="filename.pdf">PDF</a>] <a href="">PS</a>]</span>

My goal is that the web page looks nice and that standard Web search engines (Google, Bing, Yahoo, ...) index both documents properly (with a good rank if possible) and associate them with the title. Any advice? References are welcome.

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